CRO Content Manager, AI-First
Puffy
London, UK (Remote)
In-houseFull-timeSenior level6+ years exp.
8 hrs ago
Organic Content Specialist
Leeds, UK (Hybrid)
Salary Not AvailableMid Level
Posted 3 months ago
Job Summary
Own and optimize the SEO content engine for WorkNest Secure across UK/US, translating keyword data into practical briefs and content actions that drive organic traffic and lead flow.
- Own content briefs and content optimization for service pages, blogs, and guides with cross-team collaboration.
- Translate keyword research, intent, and AI/search trends into actionable on-page and content structure improvements.
- Coordinate with marketing, content, and agencies to sustain organic growth and measurable pipeline impact.
Job Description
Responsibilities
- Support the development and execution of the SEO content strategy across WorkNest Secure’s UK and US websites.
- Help shape keyword targeting plans for core service areas including cyber security, penetration testing, ISO consultancy, Cyber Essentials, data protection, DPO support and information security.
- Optimise priority service pages, landing pages, blogs, guides and campaign content to improve organic visibility and lead generation.
- Use SEMrush, Google Search Console, GA4 and other relevant tools to identify keyword opportunities, content gaps, ranking changes and optimisation priorities.
- Work with the Head of Marketing, content team, wider digital team and SEO agency to prioritise organic growth activity.
- Translate agency SEO recommendations into practical content actions and ensure agreed tasks are implemented.
- Build and maintain SEO-led content briefs for new and existing content.
- Refresh and repurpose existing content to improve rankings, click-through rates, engagement and conversion.
- Improve on-page SEO across metadata, headings, internal links, page structure, FAQs and search intent alignment.
- Support answer engine optimisation and AI search visibility by structuring content to answer key buyer questions clearly and effectively.
- Identify opportunities to improve visibility in featured snippets, FAQ results, AI search experiences and answer-led discovery.
- Support internal linking strategies across cyber, compliance, data protection, information security and sector-specific content.
- Help localise and optimise content for both UK and US search intent where relevant.
- Monitor organic performance and report on traffic, keyword movement, content performance, enquiries and pipeline influence.
- Work with campaign and comms colleagues to ensure webinars, gated downloads, LinkedIn campaigns and lead generation activity are supported by strong organic content.
- Keep up to date with changes in SEO, AI search, answer engine optimisation and B2B content marketing best practice.
WorkNest
La más prestigiosa Bolsa de Comercialización Turísticas (EXPOTUR) sede en Costa Rica con más de 28 años siendo un medio de encuentro profesional del sector, brindando un espacio de negociaciones entre 32 países y más de 200 empresarios de gran nivel internacional, que promueve la oferta turística en Costa Rica y países Centroamericanos.Con la finalidad de ofrecer la oportunidad de establecer relaciones comerciales, alianzas estratégicas, posicionamiento y exposición entre sellers y buyers procedentes de Estados Unidos, Europa, Asia y América Latina entre otros.
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