Web Content Executive

Responsibilities

• Write, publish, update and maintain destination pages, trip ideas, landing pages and inspiration content.
• Keep page structure, navigation, internal links and metadata tidy and consistent across the site.
• Work with our SEO and marketing colleagues to put content plans live and track how pages perform.
• Check images, accessibility basics and on-page quality before anything goes out.
• Enter and maintain our travel products, including itineraries, accommodation, activities and pricing information.
• Make sure product data flows correctly through to the website and stays in line with what our specialists are selling.
• Spot gaps, errors and outdated content, and fix them or flag them to the right person.
• Help shape how the system works for content, feeding back on improvements and testing new features with our development team.
• Work with both the product and marketing departments, balancing their priorities and acting as the go-to person for how content and product data come together on the site.
• Write and edit copy in our tone of voice, keeping it warm, clear and true to each destination.

Requirements

• Experience managing web content in a CMS, ideally on a busy content-led or e-commerce site.
• Comfort working with structured product data and keeping large amounts of information accurate.
• A sharp eye for detail and a methodical way of working.
• Strong written English and confidence editing copy for the web.
• A working knowledge of SEO basics such as metadata, headings and internal linking.
• The ability to juggle requests from different teams and keep things moving.

Preferred

• Experience in travel, especially tailor-made or multi-component trips.
• Experience with a headless CMS or with in-house or bespoke systems.
• Familiarity with tools such as Google Analytics, SEMrush and Search Console.
• An interest in responsible travel and the places we send people to.

Benefits

• Annual company performance-based bonus
• 25 days' leave plus bank holidays, increasing with service
• Private medical insurance
• Worldwide annual family travel insurance
• EAP and mental health support
• Friends and family discounts on Rickshaw trips
• Learning and development opportunities
• Free breakfast, onsite gym and Cycle to Work scheme
• Modern Brighton office with regular socials
• A flexible, supportive working environment