National Communications Lead

Responsibilities

• As National Communications Lead, you’ll work as part of the National Communications Team, where you will lead on the delivery of communications activity to support key RNLI projects and initiatives, taking responsibility to ensure integrated communications are delivered across channels that support RNLI priorities.
• You’ll also play an important role in protecting the charity’s reputation.
• You’ll support our fundraising and safety campaigns and have a broad range of contacts across the national media, as well as the third and consumer sectors.
• Using your strong news sense, excellent writing skills and creative flair, you’ll generate interest by telling powerful stories across different channels.
• You’ll influence senior leaders and build relationships with key stakeholders, taking ownership of major projects and campaigns and keeping track of progress by measuring and analysing the impact of communications activity against key objectives.
• There will be occasional requirements to travel across the UK or Ireland to facilitate communications activity or attend key meetings.
• The RNLI is a 24/7 search and rescue organisation, and you should be ready to work on an out-of-hours on-call rota.
• Your reward will be seeing the RNLI’s reputation go from strength to strength as you help save lives at sea, raise awareness of our lifesaving work and inspire people to support us.

Requirements

• Working in a busy media environment and communications best practice – media relations, pitching, social media, content creation/adaption.
• Delivering joined-up, integrated communications activity across channels and tailoring content to target audiences.
• Effective media relations.
• Building and maintaining effective relationships.
• Measuring and analysing the impact of communications activity against key objectives.