Measurement Strategy Senior Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the measurement backbone for Tesco Media propositions, turning cross-channel data into scalable frameworks, with KPIs, testing plans, and clear business narratives for clients.

  • Measurement Strategy and Frameworks: establish scalable, omnichannel measurement across core channels and full-funnel campaigns.
  • Cross-Functional Testing and Launch: partner with GTM/Proposition and Data Science to plan tests, proofs, and launch-ready measurement capabilities.
  • Insights to Narrative: translate outputs into commercially meaningful stories that drive proposition positioning and client understanding.

Job Description

Own the measurement backbone for Tesco Media propositions, turning cross-channel data into scalable frameworks, with KPIs, testing plans, and clear business narratives for clients.

  • Measurement Strategy and Frameworks: establish scalable, omnichannel measurement across core channels and full-funnel campaigns.
  • Cross-Functional Testing and Launch: partner with GTM/Proposition and Data Science to plan tests, proofs, and launch-ready measurement capabilities.
  • Insights to Narrative: translate outputs into commercially meaningful stories that drive proposition positioning and client understanding.
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dunnhumby

4.3 Glassdoor

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, and L’Oréal.

Founded in 1989
London, England, GBR
3K employees (450 in marketing)
87% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
46.6K
Traffic Source Mix
Search
44.2%
Direct
42.5%
Referral
9%
Social
2.9%
Paid
1.1%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
413 (14% of company)
Median Career Experience
12.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

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