Marketing Specialist - Marketing Manager designate

City of Edinburgh, Edinburgh, UK (On-site)

£30K/yr – £38K/yrIntern/New GradFull time

Posted 4 weeks ago

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Job Summary

Own regional activity with BD to tailor market-specific campaigns while delivering global paid programs and HubSpot automation for a growing foundation.

  • Work with regional BD colleagues on market-specific activity
  • Manage and deliver global paid campaigns across LinkedIn, Google and Meta
  • Manage HubSpot; analytics, automation workflows, and data integrity

Job Description

Responsibilities

  • Work with regional BD colleagues on market-specific activity
  • Manage and deliver global paid campaigns across LinkedIn, Google and Meta
  • Manage HubSpot; analytics, automation workflows, and data integrity
  • Support WordPress website internationalisation and localisation across our markets
  • Deliver content, email, and social campaigns across SE Asia, LATAM, and East Africa
  • Contribute to performance reporting and marketing analytics
  • Develop progressively into team management as the role evolves

Requirements

  • Experience in marketing to UHNW global adults (preferably in the education or service market but understanding how to communicate with global UHNWs is key)
  • Experience in a marketing executive or coordinator role with a strong campaign delivery track record
  • Experience with HubSpot or equivalent CRM/marketing automation platform
  • Strong digital marketing skills across AEO/SEO, content, email, and social
  • Working knowledge of paid media platforms - LinkedIn, Google Ads and Meta
  • Highly organised, self-motivated, and collaborative
  • Genuine ambition to grow into a marketing leadership role
Academic Families logo

Academic Families

Academic Families is a leading UK based education agency supporting international parents find the best UK boarding school for their child and then supporting them in the UK throughout their child's education. Our extensive knowledge and experience of UK education and our premium service are recognised and accredited by the industry leaders - our agents are British Council Distinction Certificate holders, our guardianship is AEGIS and BSA accredited and our team are Youth Mental Health 1st Aiders. We work very hard to ensure we are knowledgeable and supportive in all situations an international student might find themselves in. Additional to our professional expertise, our team has personal experience living and working abroad, thriving in new cultures and UK boarding school education - so we know first hand what our clients need and want. Safety, happiness and success are our motivators and a service good enough for our own children is our starting point.We place students in UK boarding schools, English language and other short courses.We support our families from their initial interest in UK education until their child's last day.

Founded in 2012
Edinburgh, Scotland, GBR
19 employees (2 in marketing)

Traffic Signals

Monthly Visitors
8.2K
Traffic Source Mix
Search
49.7%
Direct
34.7%
Referral
6.6%
Social
6.8%
Paid
1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1