Marketing Specialist - Customer Engagement

Bradford, UK (Unknown)

Salary Not AvailableMid Level

Posted 3 weeks ago

Job Summary

Own and drive CRM and digital campaigns from planning to execution, ensuring on-time delivery, audience targeting, and measurable outcomes, while collaborating across the marketing team.

Lead Salesforce Marketing Cloud campaigns and CRM delivery
Track and report performance to optimize future activity

Job Description

Responsibilities

Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)
Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns
Ensure that the media plan is competitive and reaches customers in both a timely and relevant format.
Customer segmentation and targeting; understand the target audience, be dynamic with content
Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability
Report and track campaign effectiveness through Salesforce
Shaping and delivering CRM campaigns using Salesforce Marketing Cloud
Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan
Work closely with the rest of the marketing team to deliver and integrated communications plans

Requirements

Experience needed to progress to interview
Strong experience with Salesforce Marketing Cloud and understanding of developing campaigns
Evidence of delivering consumer centric digital communication and campaigns
A strong reputation for a positive outlook and supporting others to succeed
Experience of developing communications strategy and translating this into business delivery:sales, profit and cash
HTML and SQL experience
Experience with utilising customer data and aligning to GDPR guidelines
Knowledge of the Retail and Marketing industry, particularly digital
Commercial and financial understanding
Strong knowledge of email marketing platforms and CRM systems

Benefits

15% discount in store from the day you join us
Additional 10% discount card for a friend or family member
Career progression and development opportunities
Generous holiday entitlement
Market leading pension scheme and life assurance
Healthcare benefits including Aviva Digital GP
‘MyPerks’ giving you discount with over 850 retailers
Free parking onsite
Enhanced Family, Maternity and Paternity Leave
Private Healthcare

Salaries

Brand Activation median pay in the United Kingdom

£36K/yr

Most pay falls between £30K and £53K. Based on 29 salaries.

See all Brand Activation salaries See more Brand Activation jobs

See all Wm Morrisons Supermarkets salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.