Marketing Services UKI&NB - Snr Director

Responsibilities

• Define and lead the UKI, Nordics and Baltics Marketing Services strategy, translating European and global priorities into a clear cluster vision, roadmap and execution plan.
• Shape a scalable go-to-market model across the cluster, balancing the scale and complexity of UKI with the local-market requirements of the Nordic and Baltic markets.
• Identify, incubate and scale new capabilities, solutions and business models in partnership with European and global teams.
• Act as a senior thought leader and ambassador for Marketing Services within Visa and with clients, partners and the wider ecosystem.
• Represent UKI, Nordics and Baltics in European and global leadership forums, driving alignment, innovation and knowledge exchange.
• Hold full accountability for the UKI, Nordics and Baltics Marketing Services P&L, including revenue growth, cost management, pricing, pipeline health and margin optimization.
• Lead annual planning, forecasting and performance reporting for the cluster in close partnership with Finance and market leadership.
• Establish clear KPIs and performance-management disciplines to build a predictable, high-quality pipeline and deliver profitable growth.
• Prioritize resources and investments against the highest-value client opportunities, with clear accountability for commercial outcomes.
• Proactively identify and mitigate commercial and delivery risks while accelerating high-impact growth opportunities.

Requirements

• Demonstrated success with progressive responsibility in client marketing, consulting, business development or sales leadership roles.
• Proven experience developing and executing integrated, multi-market strategies that deliver measurable commercial and client outcomes.
• Strong financial acumen and experience managing significant P&Ls, including pricing, forecasting, pipeline management and margin optimization.
• Prior experience identifying, scoping, pitching and advising senior clients on data-driven marketing and growth strategies.
• Strong understanding of the UKI, Nordic and Baltic business landscape; payments, financial services, fintech or platform experience is preferred.
• Experience working in global, matrixed organizations and leading geographically distributed teams across different market contexts.
• Executive-level communication, storytelling and influencing skills, with the ability to simplify complexity and drive decisions.
• Comfort operating in white space, creating structure and proactively pursuing innovative capabilities and commercial opportunities.
• Experience building scalable marketing solutions, propositions and playbooks that can be reapplied across clients and markets.
• Deep understanding of the payments ecosystem and modern marketing landscape, including data, MarTech, media, creative, lifecycle marketing and sponsorship activation.