Responsibilities

• Own end to end campaign operations, including maintaining the campaign calendar, planning, segmentation, targeting, QA, deployment, and optimisation.
• Work with the Marketing Analyst to understand performance and apply insights to improve future activity.
• Implement robust QA and testing processes (A/B, multivariate, deliverability checks) to ensure high quality execution.
• Design, execute, and optimise ABM/ABX programmes, integrating intent data
• Partner closely with the Business development team to operationalise workflows, routing, and follow up processes to maximise reach and meeting generation.
• Own the martech and AI stack, including performance, roadmap, and vendor relationships.
• Oversee system integrations, data flows, and API based connections to ensure reliable and scalable operations.
• Identify and deploy AI capabilities that improve campaign efficiency, personalisation, and team productivity.
• Own the lead lifecycle framework, including routing logic, lifecycle stages, and SLA alignment with SRD.
• Develop and maintain lead scoring models, working closely with the Marketing Analyst and Business Development team to validate and refine.
• Co own attribution methodology, ensuring accurate measurement of campaign and channel contribution.
• Governance and documentation (operational) excellence, establishing high quality SOPs, operating rhythms, and standards across the marketing team.
• Act as a data steward within marketing systems, ensuring data quality and GDPR compliance.
• Budget & Vendor Management - Comfortable leading supplier relationships and leveraging maximal value for the business.
• Team Leadership - Provide coaching, performance management, and clear progression pathways for two direct reports.