Marketing Operations Manager

Responsibilities

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration and customer growth.
• Own the strategy, delivery and optimization of email marketing campaigns and automated nurture journeys across the full funnel.
• Build and manage segmented campaigns in Salesforce Marketing Cloud and Pardot, tailored by lifecycle stage, persona, industry, region and engagement behavior.
• Develop personalized, behavior-driven communications that improve engagement, conversion quality and pipeline progression.
• Use behavioral, firmographic and performance data to create targeted audiences, analyze campaign journeys and identify opportunities for optimization.
• Own lifecycle campaign reporting, providing clear insights that show marketing impact on pipeline, revenue growth and customer expansion.
• Lead a structured test-and-learn approach across email content, journey design, landing pages and audience segmentation.
• Work closely with website, content, campaign and demand generation teams to ensure lifecycle programs are integrated into the broader marketing plan.

Requirements

• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments with long and complex buying journeys.
• Strong working knowledge of Salesforce Marketing Cloud and Pardot, including campaign setup, automation workflows, reporting and performance analysis.
• Proven ability to design and manage multi-touch nurture journeys that improve engagement, lead quality and conversion.
• Strong analytical skills, with the ability to translate data into actionable insights and measurable lifecycle marketing improvements.
• Experience with A/B testing, campaign optimization, deliverability and marketing compliance best practice.
• Comfortable collaborating across marketing functions, turning campaign briefs into structured programs aligned with business priorities.
• High energy and self-motivated, with the ability to balance strategic planning with hands-on execution in a fast-moving environment.

Preferred

• Background in B2B enterprise SaaS, fintech or similarly complex industries.
• Experience with account-based marketing strategies and multi-stakeholder sales cycles.
• Experience working across international markets and multi-language campaigns.
• Understanding multi-touch attribution and revenue-focused marketing metrics.
• Experience in using data visualization platforms such as: Microsoft Power BI or Tableau.
• Experience using AI within Salesforce Marketing Cloud to improve targeting, personalization and campaign performance.

Benefits

• A friendly, informal working environment
• Your own Bango buddy – to help you settle in
• Bendi-time (flexible working hours)
• Bango social events
• Choose your own headphones, keyboard & mouse
• Generous share option scheme
• Private Medical Insurance
• Health Cash Plan
• 25 days holiday a year increasing to 28 days with 4 years’ service
• Cycle to work, gym discount