Marketing Officer

Responsibilities

• Lead marketing campaigns that bring Birmingham's rich cultural heritage to thousands of visitors across nine iconic museum venues.
• Shape how the city's stories reach mass audiences through innovative cross-platform campaigns.
• You'll implement marketing campaigns using everything from out-of-home advertising to paid digital and partnership campaigns.
• Working with colleagues across the organisation, you'll deliver campaigns that expand our reach to new audiences.
• This role directly impacts visitor attendance and income across Birmingham Museums' venues.
• You'll manage specific campaign budgets and work with the Brand & Marketing Manager to deliver measurable results.

Requirements

• Experience of working within a relevant marketing role - where you have led on a creative campaign, engaging underserved audiences
• Experience of planning, delivering and evaluating campaigns
• The ability work efficiently in a team
• An eye for design to help create effective visual campaigns
• A keen interest in museums as well as the culture sector in Birmingham and the wider region
• An understanding of the Trust's commitment to equality, diversity and inclusion