Marketing Manager

Bodmin, Cornwall, UK (Hybrid)

Salary Not AvailableSenior LevelSeasonal

Posted 13 days ago

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Job Summary

Lead and own the Proper Cornish marketing function, shaping brand strategy, campaigns, product launches, and content while partnering with the commercial team to drive growth. You will mentor the marketing duo, manage agencies, and oversee budgeting and performance insights.

  • Own marketing strategy and campaigns
  • Collaborate with sales, NPD, and external partners

Job Description

Responsibilities

  • Brand & Marketing Strategy: Develop and deliver the overall marketing strategy for Proper Cornish
  • Build awareness and visibility of the Proper Cornish brand across target sectors
  • Ensure brand consistency across all channels and customer touchpoints
  • Position Proper Cornish as an innovative market leader within savoury food-to-go
  • Commercial Support: Partner closely with the commercial team to support customer growth and sales opportunities
  • Create compelling sales and marketing materials to support pitches, presentations and launches
  • Develop campaigns and activations that drive product awareness and customer engagement
  • Support key account activity with tailored marketing initiatives
  • Product & Campaign Management: Lead the planning and execution of product launches and seasonal campaigns
  • Work collaboratively with NPD to bring new products to market effectively

Requirements

  • Proven experience in a marketing role, ideally within FMCG, food manufacturing or foodservice
  • Strong brand marketing and campaign management experience
  • Commercially minded with the ability to support sales growth through marketing activity
  • Experience managing, supporting and developing a small team
  • Excellent communication and stakeholder management skills
  • Strong project management and organisational capability
  • Comfortable balancing strategic planning with hands-on delivery
  • Experience across digital marketing, content and trade marketing
  • Passion for food brands and customer and market trends

Preferred

  • Experience within bakery, savoury, chilled or food-to-go categories
  • Trade marketing or B2B foodservice experience
  • Experience working with retail or hospitality customers
  • Knowledge of packaging, POS and exhibition marketing

Benefits

  • Company‑funded Health Cash Plan
  • Death in Service plan
  • Employee Assistance Programme (24/7 helpline)
  • Mental Health First Aiders
  • Free use of spa & golf facilities in St Austell
  • Excellent career development opportunities
  • Employment anniversary cash awards
  • £500 colleague referral bonuses
  • Subsidised staff canteen
  • Free pasties and pastries every day
Proper Cornish Ltd logo

Proper Cornish Ltd

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
681