Marketing Manager

Responsibilities

• Own Podshop's marketing strategy and quarterly marketing plan, aligned to lead generation, sales pipeline and revenue goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, CRM, organic content and partnerships.
• Own the marketing side of our CRM and build clear reporting across Leads, MQLs, SQLs, Opportunities, Won/Lost and Revenue.
• Produce useful monthly reporting that explains what is generating qualified demand, pipeline and revenue - and what we should do next.
• Own the ongoing marketing development of the Podshop website, including content, landing pages, user journeys, conversion, SEO and analytics.
• Keep testimonials, case studies, client logos and other social proof current and visible across the website.
• Develop a practical social and content plan, using internal and external production support where appropriate.
• Identify and implement new outbound and inbound campaigns that could generate additional revenue, including email, reactivation, nurture, social and partnership activity.
• Brief and manage specialist contractors across PPC, SEO, web and content while retaining ownership of objectives and results.
• Help develop the marketing strategy, processes, templates and reporting used within our end-to-end podcast service for clients, before ongoing delivery is handed to the Production team.

Requirements

• 3+ years' experience in a hands-on marketing role, ideally within B2B, creative, media, agency, SaaS or another growth-focused SME.
• Experience planning and executing multi-channel campaigns, with evidence of using performance data to improve results.
• Practical experience with CRM, lead generation and funnel reporting; familiarity with MQL, SQL, opportunity, pipeline and revenue attribution.
• Experience working with websites, SEO, analytics and conversion journeys.
• Experience briefing or managing external agencies, freelancers or specialist contractors is desirable.
• Podcast, media or creator-economy experience is useful but not essential.
• Skills: Strong analytical and commercial thinking, with the ability to connect marketing activity to lead quality, pipeline and revenue.
• Comfortable using CRM platforms, GA4, Google Search Console, email marketing platforms and paid/social analytics.
• Strong campaign planning, copywriting, briefing and project-management skills.
• Good working knowledge of SEO, paid media, email marketing, website conversion and organic social, without needing to be a senior specialist in every channel.

Preferred

• Experience in podcasting or media is useful, but not essential.

Benefits

• A dynamic and collaborative work environment in the heart of Shoreditch.
• Opportunities for professional development and growth within the podcast industry.
• Competitive salary package with benefits £38,000 to £43,000
• 28 days holiday per year, including bank holidays.
• The chance to be part of an innovative startup company at the forefront of podcast production, with a view to grow rapidly over the next few years
• Private healthcare plan with Vitality