Marketing Manager

Responsibilities

• Support the development and localisation of go-to-market strategies for the French and German markets, adapting messaging, content, and campaigns to local audiences.
• Execute integrated regional marketing campaigns across multiple channels, supporting awareness, consideration, and conversion goals.
• Collaborate with the wider marketing team on EMEA-wide initiatives — ensuring regional nuance and relevance are reflected as well as our partnerships team for partner-led campaigns.
• Contribute to demand generation and pipeline growth by aligning field activities with broader marketing and sales objectives.
• Stay close to regional market trends, competitive landscape, and customer insights to inform strategy and campaign direction.
• Plan and deliver a regional events calendar that spans conferences, expos, virtual summits, hosted dinners, VIP roundtables, and smaller closing events — ensuring strong alignment with sales pipeline and buying cycles.
• Lead end-to-end event execution: from logistics and vendor management to budget tracking and post-event reporting.
• Develop compelling pre-event promotional campaigns across email, social, and paid channels to drive registration and engagement.
• Test and iterate on innovative event formats — hybrid, interactive, and digital — to continuously improve prospect and customer experience.
• Analyse event performance data (attendance, lead quality, pipeline influence) and feed insights back into future planning.

Requirements

• 3–5 years of experience in B2B marketing, with strong demonstrable experience in events and field marketing.
• Fluency or strong proficiency in French or German (strongly preferred).
• A track record of delivering high-quality events and campaigns in a fast-paced, growth-stage environment.
• Experience supporting or contributing to GTM strategy — you understand how marketing activity connects to revenue.
• Strong project management skills: you can handle multiple priorities, meet deadlines, and keep stakeholders aligned without losing momentum.
• Data-driven mindset — comfortable using event metrics and campaign data to evaluate performance and optimise future activity.
• Excellent communication and collaboration skills, with the ability to work effectively across marketing, sales, and external partners.
• Familiarity with virtual and hybrid event platforms (e.g., Hopin, Zoom Webinars), marketing tools (e.g., Inflection, Salesforce, Looker, Canva), project management tools (eg. Asana, Slack).
• A self-starter mentality — someone who takes ownership, moves quickly, and brings creative energy to every brief.
• Willingness to travel across the EMEA region as required — particularly for events, market visits, and key partner or customer meetings.

Preferred

• Experience in EOR, HR tech, workforce management, or a related SaaS environment.
• Familiarity with the HR and Finance buyer landscape in France, Germany, or broader EMEA markets.
• Experience working with external agencies (creative, PR, events, or media) to deliver campaigns and activations.

Benefits

• Flexible Time Off – Take the time you need to recharge.
• Parental Leave – Support for growing families.
• Health and Dental Insurance – Where applicable, to cover you and your loved ones.
• Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success.