Marketing Executive

Responsibilities

• Event Artwork Approvals: Coordinate artwork approvals for licensed character events, liaising with clients and licensors to review advertising materials and arrange any necessary amendments.
• Event Artwork Approvals: Check materials against relevant brand guidelines and ensure approvals are completed accurately and within agreed deadlines.
• Digital Marketing and Communications: Social media: Manage Rainbow’s social media channels, including Instagram, LinkedIn, Facebook and TikTok. Create, schedule and publish engaging content, interact with audiences and monitor performance to help increase reach and engagement.
• Digital Marketing and Communications: E-marketing: Create and distribute email marketing campaigns using Mailchimp, ensuring content is accurate, engaging and aligned with marketing objectives.
• Digital Marketing and Communications: Website: Assist the HOM in updating and maintaining the company website using WordPress.
• Digital Marketing and Communications: Monitor digital marketing activity and social media insights, identifying opportunities to improve performance and engagement.
• Press Releases and Content Creation: Write and prepare press releases, company news, blog posts and other marketing copy to support key business activities.
• Press Releases and Content Creation: Source and select suitable images to accompany marketing content and announcements.
• Press Releases and Content Creation: Ensure all written and visual content reflects Rainbow’s brand identity, tone of voice and quality standards.
• Photography and Videography: Attend events to capture photographs and videos for marketing and promotional purposes.

Requirements

• A creative eye, with excellent attention to detail and strong organisational skills.
• Experience managing social media channels and creating engaging content.
• An understanding of social media analytics and the ability to use insights to plan future activity.
• Strong written communication and copywriting skills, with excellent attention to detail.
• Good organisational and time-management skills, with the ability to prioritise tasks and meet deadlines.
• A proactive approach, with the confidence to manage day-to-day marketing tasks and contribute fresh ideas to the wider team.
• An interest in photography, videography and visual content.

Preferred

• Knowledge of Adobe Photoshop, Mailchimp and Wordpress is preferred, but not essential.
• Full driving licence preferable, as occasional travel to events may be required.

Benefits

• discretionary management bonus, pension and optional healthcare