Responsibilities

• Key Responsibilities & Core Duties1. Strategic Marketing, Brand Launch & B2B Expansion (80%)
• * Lumi Foods Brand Rollout: Lead the end-to-end go-to-market strategy for our new raw food brand, Lumi Foods Oversee packaging design, trade marketing, B2B sales collateral, and retail outreach campaigns to secure shelf space in retail shops and grocery outlets across the UK.
• * Wholesale & Retail Strategy Execution: Design and deploy integrated marketing campaigns across retail stores, our e-commerce storefront (WooCommerce), monthly pop-up markets, and our upcoming Sheffield B2B wholesale warehouse division supplying commercial buyers.
• * Franchise Brand Governance: Formulate promotional toolkits, brand guidelines, and marketing Standard Operating Procedures (SOPs) for new regional franchise entities (including Nxtion Food Market Ashford Ltd and Nxtion Food Market Bolton Ltd).
• * Multi-Channel Communications: Manage cross-channel marketing systems, including digital/social media ads, print collateral, automated Mailchimp email funnels, and promo code promotional generation.
• * Stakeholder & Partner Liaison: Engage directly with internal directors, new Franchise Directors, key trade suppliers, retail stockists, and commercial buyers to align campaign timelines and secure distribution partnerships.
• * Departmental Leadership: Recruit, train, supervise, and assign daily deliverables to an internal team of junior Marketing Officers, steering overall campaign performance and ROI metrics.
• 2. Field Marketing & Event Direction (20%)
• * Oversee and direct live marketing activations on-site during trade fairs, retail stockist launches, monthly regional pop-up market tours, and official franchise grand openings.
• * Monitor live campaign metrics, audit marketing assets, and provide real-time mentorship to junior marketing staff.

Requirements

• Industry & Demographic Expertise: Deep commercial understanding of African food produce, FMCG supply chain dynamics, and the cultural nuances of the UK’s African diaspora demographic.
• Brand Launch & B2B/B2C Experience: Proven track record in executing product brand launches (FMCG/food production) alongside B2B client acquisition (retail/wholesale stockists) and B2C retail campaigns.
• Technical Proficiency: Hands-on experience with WooCommerce, Mailchimp, social media advertising ecosystems, analytics platforms, and CRM/campaign management software.
• Leadership Skills: Demonstrated capability in leading junior marketing staff, coordinating with senior directors/franchise partners, and managing external creative teams.
• Project Management: Ability to drive tight campaign rollout schedules (including multi-site and product launches prior to the end-of-summer deadline).

Preferred

• Prior experience working within the UK ethnic food sector, FMCG manufacturing, or food retail/wholesale distribution.
• Experience in corporate franchise network rollouts and B2B vendor placement.

Benefits

• On-site parking
• Employee discount on food products, on-site parking, company events, and workplace pension scheme.