Group Marketing Manager

East Kilbride, East Renfrewshire, UK (Unknown)

Salary Not AvailableSenior LevelPermanent

Posted 20 hrs ago

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Job Summary

Own and drive the group marketing strategy across brands and markets, ensuring consistency in identity and messaging while leading campaigns from concept to execution and optimizing SEO, paid media and customer journeys.

Define group-wide priorities and campaign planning
Oversee content strategy for landing pages, social and email
Manage budgets, ROI and internal communications at scale

Job Description

Responsibilities

Create, own and deliver the group marketing strategy aligned to business objectives
Ensure consistency and synergy across all brands, divisions and markets
Define group-wide priorities and campaign planning
Partner with senior leadership to support growth, positioning and brand architecture
Lead creative design direction for campaigns, content and brand visuals
Oversee design assets across web, social, email and advertising
Ensure a consistent brand identity and tone of voice across all platforms
Own the content strategy for landing pages, social media and email
Plan and deliver campaigns from concept through to execution
Plan and manage integrated digital campaigns across PPC and web

Requirements

Proven marketing experience with leadership responsibility
Degree in Marketing, Digital Marketing, Communications or a related field
Demonstrable experience in SEO and digital marketing
Experience developing and managing group or multi-brand marketing strategies
Strong creative and brand leadership capabilities
Excellent written English with the ability to create engaging, clear content
Strong IT skills
Experience using design tools such as Photoshop or Canva
Understanding of social media marketing (experience with Hootsuite or similar is an advantage)
Event management experience or strong organisational skills