Marketing Manager

Responsibilities

• Run ABM programmes, coordinating campaigns and multi-channel touches across target accounts with the BDR and Sales teams.
• Plan and deliver events, from trade shows and conferences to workshops, including stand prep, promotion and post-event follow-up.
• Create content that builds nPlan's authority in construction and infrastructure risk: articles, case studies, guides and videos.
• Own our LinkedIn presence and email marketing, producing a regular cadence of posts and campaigns that reach the right people.
• Manage limited performance marketing campaigns, running paid campaigns aimed at specific organisations, and reporting on what they return.
• Drive PR, including press releases, announcements, awards and industry submissions.
• Manage and improve the nPlan website on Webflow, keeping it current and converting.
• Manage our AEO partner so that nPlan shows up where buyers are increasingly searching.
• Brief and manage freelance designers and video production partners to a consistent standard.
• Measure what works. Track performance by channel and campaign, and use it to decide where effort goes next.

Requirements

• 3–5 years in marketing roles in B2B SaaS. This is a must.
• Excellent writing. You'll produce much of our content yourself, from LinkedIn posts and emails to web copy, articles and press releases. You should be able to turn technical subject matter into clear, confident copy for senior buyers.
• A generalist's range. You're comfortable moving between ABM, events, content, social, email, performance marketing and PR, and you know how each contributes to pipeline.
• Experience managing external partners. This covers freelancers, agencies and specialist vendors: briefing them, reviewing their work and getting good output from them.
• A genuine interest in the problem we solve. Our customers deliver railways, power networks and energy infrastructure. You'll need to care about their world and how they talk about it.
• A preference for accountability and agency. You want to own outcomes, not tasks. You'll be given a wide remit and trusted to run it.
• Attention to detail, which you will be able to demonstrate by mentioning the word 'crane' in your application.

Preferred

• Experience in construction, infrastructure or built-environment industries.
• Experience with HubSpot.
• Experience with Webflow.
• Familiarity with AI/ML products and how to market technical capabilities to non-technical buyers.

Benefits

• Competitive compensation along with generous equity.
• We’ve got an office in London and we enjoy meeting and collaborating there (flexibly).
• Uncapped holiday, private medical insurance, a personal learning and development budget, enhanced family and sick leave, and more.
• Room to grow. We're approaching 50 people and scaling fast.