Marketing Manager

Responsibilities

• Shape and deliver the Charity’s marketing plan
• Develop supporter acquisition activity and improve audience segmentation
• Make better use of CRM data and insight to inform campaigns
• Lead email marketing and support brand and awareness campaigns
• Work with agency partners and colleagues to create more joined up supporter journeys
• Measure what’s working and use those insights to improve future activity

Requirements

• Track record of marketing experience
• Experience delivering successful campaigns across multiple channels
• A strong understanding of audiences, segmentation and acquisition
• Confidence using data and insight to shape marketing activity
• Evidence of delivering measurable growth, engagement, sales or income
• Experience using CRM systems to improve marketing effectiveness
• Strong project management skills
• Confidence working with colleagues, senior stakeholders and external agencies
• Excellent communication and copywriting skills
• Creativity, curiosity and the confidence to try new things

Benefits

• 27 days’ annual leave plus UK bank holidays, a contributory pension scheme, and the option to join the Westfield Health Cash Plan after the qualifying period.
• excellent learning and development opportunities through the charity’s CPD programme, supporting your ongoing professional development and wellbeing.