Marketing Manager

Responsibilities

• Drive digital growth
• Plan, launch and optimise digital campaigns across paid search, organic search, email, social and other channels that reach our audiences
• Own the marketing performance of our website, working to improve search visibility, user journeys, enquiry rates and conversion
• Develop a content strategy based on what patients, clinicians and healthcare customers need to know, creating content that earns attention and supports growth
• Improve how Medneo appears in search and AI-generated answers through clear, authoritative, well-structured content and strong digital foundations
• Use analytics, testing and customer insight to improve campaigns and make informed decisions about where to invest
• Manage PPC effectively, understanding targeting, cost, lead quality and conversion rather than focusing only on traffic or clicks
• Connect marketing to commercial results
• Work with Commercial to define target audiences, develop campaigns and move prospects through the funnel
• Build a clear view of marketing qualified leads, sales qualified leads, conversion, pipeline contribution and return on investment

Requirements

• A minimum of 5 years relevant marketing experience, with evidence of increasing responsibility and results
• Hands-on experience creating, running and improving digital campaigns
• Strong working knowledge of SEO, PPC, website optimisation, analytics, CRM, email marketing and content strategy
• An understanding of how to use content, PR and social media to build authority, reach the right audiences and support conversion
• A clear grasp of the marketing and sales funnel, including lead quality, qualification, conversion and pipeline
• Experience using data and marketing tools to diagnose problems, test ideas and improve performance
• Strong writing and editing skills, with the ability to make complex services clear and engaging
• Experience working with agencies and as part of a wider team
• The ability to balance longer-term strategy with the pace and detail of day-to-day delivery
• The confidence to present recommendations, challenge assumptions and work closely with senior colleagues

Preferred

• Healthcare, diagnostics or another regulated sector experience would be a strong advantage; but we’re equally interested in someone from another sector who can show how they have driven growth and measured the result
• Energetic, positive and self-starting

Benefits

• 25 days’ holiday plus bank holidays, with up to three additional days for long service
• Bupa private medical insurance, including pre-existing conditions
• Family health options and life assurance at five times salary
• Paid CPD and career development
• 24/7 GP access, mental health first aiders and wellbeing support
• Blue Light Card, gym discounts, cycle to work, cashback plans, Tastecard, Denplan, tech vouchers and more
• Discounted MRI scans for friends and family at our London centre