Responsibilities

• Design, commission and deliver qualitative and quantitative market research to understand learner motivations, behaviours and decision-making across different audiences.
• Translate insight into practical recommendations that inform portfolio design, pricing, positioning and recruitment strategies.
• Develop and maintain audience segmentation frameworks to support more targeted and personalised marketing activity.
• Monitor and analyse competitor activity, trends and best practice across the UK and international lifelong learning landscape.
• Evaluate marketing and recruitment performance using analytics platforms, CRM data and reporting tools, working closely with senior colleagues to optimise campaigns, channel mix, audience targeting and conversion performance.
• Support the monitoring, analysis and reporting of campaign performance across digital channels including paid media, CRM, website and SEO activity, helping identify opportunities to improve engagement and recruitment outcomes.
• Produce dashboards, reports and forecasts that support planning, scenario modelling, attribution analysis and growth.
• Support the maintenance and optimisation of reporting processes, campaign tracking frameworks and marketing systems to ensure accurate and effective performance measurement across digital activity.
• Assist with audience segmentation, CRM reporting, workflow testing and data quality improvement initiatives to support more effective and personalised learner communications.
• Conduct ongoing market, audience and competitor analysis, including pricing, positioning, search trends and campaign benchmarking, to identify opportunities and inform marketing and recruitment strategies.

Preferred

• Experience in higher education, professional learning or a related sector is desirable but not essential.

Benefits

• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.