Marketing Manager

Birmingham, UK (Hybrid)

£38K/yr – £45K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end digital acquisition and ABM programs, coordinating with sales, agencies, and cross-functional teams to drive pipeline through targeted campaigns, compelling content, and data-driven optimization.

  • Own multi-channel demand generation and ABM programs with agency partners.
  • Collaborate with Sales, Marketing Ops, and content teams to maintain assets, ensure data quality, and enable timely, on-brand materials.
  • Translate marketing insights into repeatable campaigns and content that accelerate pipeline and improve key metrics.

Job Description

Responsibilities
  • Deliver digital acquisition and Account-Based Marketing (ABM) campaigns
  • Prepare audience lists and campaign inputs for agency partners
  • Track campaign performance including CPL, engagement and pipeline signals
  • Work closely with Sales and Account Management teams to act on marketing insights
  • Manage day-to-day relationship with marketing agency
  • Maintain marketing assets across digital channels
  • Oversee landing page updates, website content and SEO improvements
  • Monitor search terms, keyword performance and optimisation opportunities
  • Manage freelance writers and agency partners
  • Brief and review blogs, social content and website updates
Requirements
  • Experience in a generalist marketing role
  • Strong organisational and project management skills
  • Excellent written communication and content skills
  • Experience with CRM systems, email marketing platforms and digital channels
  • Ability to manage multiple campaigns simultaneously
Preferred
  • Self-starter with strong ownership and initiative
  • Curious about how marketing drives business growth
  • Thrives in a fast-paced, growing business
  • Comfortable working with internal stakeholders and agency partners
Benefits
  • Competitive salary (£38k – £45k)
  • Pension scheme (after 12 weeks)
  • Life assurance (3x salary)
  • Health & wellbeing support via MediCash
  • 26 days annual leave + bank holidays
  • Free financial advice sessions
  • Personal development and career progression plans
  • Opportunity to support local charities
The Fuel Store logo

The Fuel Store

We provide fuel cards, EV solutions, and smart tools to manage fleets of all shapes and sizes.Whether you run one van or a nationwide fleet, we’ve got the coverage, the connections, and the tech to make your job easier. And we don’t stop at fuel.We take the stress out of managing fleets. As well as better pricing and clearer invoices, we offer fraud protection and AI-powered insights.We’re here to help you cut costs, save time, and drive forward with confidence.The Fuel Store. For the road ahead.

Founded in 2016
Birmingham, England, GBR
52 employees (4 in marketing)