Marketing Manager

Responsibilities

• Build go-to-market plans for Fortune’s events, products, and client offerings in Europe, covering audience, messaging, channels, timelines, and KPIs.
• Use audience and market insight to shape clear positioning for each launch or campaign.
• Manage campaign budgets with the Marketing Director, putting spend where it delivers the best return.
• Maintain the European marketing calendar, aligned with Fortune’s global and regional priorities.
• Lead end-to-end campaigns across the full event lifecycle: pre-event awareness and registration, on-site engagement, and post-event follow-up and retention.
• Execute multi-channel campaigns across email, paid and organic social, digital, partnerships, and Fortune’s editorial platforms.
• Manage invitation and delegate acquisition programmes for senior, invitation-only audiences, working with Community Management on targeting and outreach.
• Brief and manage creative, content, and agency partners to deliver high-quality campaign assets on time.
• Manage media partnerships with industry events and organisations to extend reach for Fortune’s events.
• Manage the RFP process from start to finish: coordinating input from Commercial, Events, and Editorial teams and delivering strong, on-time responses.

Requirements

• Proven experience in B2B, media, or event marketing, delivering go-to-market plans and campaigns that hit targets.
• Strong campaign management skills across email, social, digital, and partnerships, with experience using marketing automation and CRM tools.
• Data-driven and commercially minded, able to link marketing activity to audience and revenue outcomes.
• Experience managing RFPs or proposals, and highly organised across multiple deadlines.
• Confident communicator and collaborator across commercial, editorial, and events teams; experience across European markets is a plus.