Responsibilities

• End-to-End Event Ownership: Act as the standalone owner for all regional events, including large-scale industry trade shows, exclusive customer roundtables/VIP events, and comprehensive user conferences.
• Logistics & Execution: Manage the full lifecycle of every event, from initial concept, budget allocation, and venue selection to on-site execution, booth design, and post-event teardown.
• Programming & Promotion: Drive the strategic direction for event themes, speaker selection, and pre-/post-event promotional campaigns to ensure maximum attendance and engagement.
• Vendor Management: Negotiate with and manage external vendors, event organizers, and logistical support services to ensure flawless, on-time, and on-budget delivery.
• Develop and execute the broader marketing plan for EMEA focus markets, aligned with regional sales goals and global business strategy.
• Act as the central Project Manager for all regional initiatives, defining scope, setting timelines, and ensuring high-quality delivery from all contributors (Content, Design, Operations).
• Utilize Demandbase to identify high-intent accounts and orchestrate 1:few campaigns, integrating these insights to drive targeted invitations and VIP experiences at our events.
• Collaborate closely with the Market Development Specialist (MDS) on 1:1 account-specific plays, providing localized assets and surround-sound for high-value accounts.
• Monitor intent data to trigger timely marketing and sales interventions.
• Lead regular syncs with regional Sales Directors to ensure marketing and event activities perfectly mirror sales priorities and territory plans.

Requirements

• Experience: 5+ years in B2B Marketing, with a heavily demonstrated track record in Event Management (trade shows, user conferences, and customer events). Experience in Enterprise SaaS or a complex, multi-stakeholder industry (e.g., GovTech, Infrastructure, Transportation) is highly preferred.
• Project & Logistics Master: Proven ability to manage complex, multi-faceted events and campaigns involving multiple internal and external parties. You are comfortable being the "driver" who holds others accountable and thrives in high-pressure event environments.
• The "Revenue" Mindset: You understand that events are ultimately about pipeline. You think in terms of Marketing Qualified Accounts (MQAs) and ROI, not just badge scans and booth traffic.
• Tech Savvy: Familiarity with ABM platforms, Salesforce, Hubspot and Event Automation tools.
• Regional Expertise: Deep understanding of the B2B landscape in at least two of our focus markets (UK, DACH, Iberia, or Italy).
• Strategic Autonomy: You are a self-starter who can take a high-level goal, conceptualize an event or campaign around it, and turn it into a concrete, executable plan.

Benefits

• Impact: You will be the primary driver of brand presence and pipeline growth in our most important international markets through high-visibility events.
• Modern Stack: Work with the latest ABM and marketing tools in a data-rich environment to make your events and campaigns smarter.
• Autonomy: Enjoy the trust and freedom to run the event strategy as a standalone responsibility, shaping how Optibus interacts with its audience face-to-face.