Marketing Manager, Embedded Partnerships

Responsibilities

• Own the EMEA partnerships marketing programme, with a strong focus on market education, category development, partner engagement, and pipeline contribution.
• Develop marketing programmes that support longer and more complex sales cycles, translating embedded finance and payments infrastructure into clear commercial value and relevant use cases.
• Create compelling thought leadership, content, use cases, and sales enablement materials that support education, commercial conversations, and opportunity progression.
• Partner closely with the Partnerships team on account strategy, opportunity development, relationship building, and pipeline progression.
• Maximise the value of strategic memberships and industry associations through thought leadership, content, events, relationship building, and commercial activation.
• Own relationship led activations, including curated client events, sponsorships, executive hosting, and other targeted engagement opportunities.
• Collaborate closely with central Marketing teams across brand, content, digital, product marketing, and communications to deliver locally relevant activity aligned with global strategy.
• Measure marketing effectiveness and pipeline contribution, using performance insights and market feedback to continuously improve the approach and build a scalable EMEA playbook.

Requirements

• 5 or more years of B2B marketing experience within fintech, payments, financial services, SaaS, or a related technology environment.
• Direct experience in embedded finance, payments infrastructure, platform partnerships, API based businesses, or a closely related area is strongly preferred.
• Strong understanding of longer and more complex B2B sales cycles, including marketing to multiple stakeholders over an extended decision-making process.
• Proven experience developing category education, thought leadership, content, and use cases that make complex technology solutions commercially relevant and easy to understand.
• Experience creating sales enablement and marketing materials that support opportunity development and pipeline progression.
• Strong experience partnering with Partnerships or commercial teams on account strategy, relationship building, and go to market activity.
• Entrepreneurial and commercially minded, combining strategic thinking with strong hands-on execution in a fast paced, high growth environment.
• Strong stakeholder management, project management, and communication skills across Partnerships, Marketing, Product, senior stakeholders, clients, agencies, and external partners.