Marketing Manager

Responsibilities

• Translate approved campaign briefs into delivery plans with clear actions, owners, deadlines, channel requirements and approval points.
• Maintain the shared marketing activity calendar and coordinate delivery within agreed priorities and budgets.
• Identify capacity constraints and resolve or escalate delivery issues.
• Own the routine review and accuracy of website content, including offers, prices, opening information, events and booking links, obtaining confirmation from venue teams.
• Write, edit and publish clear website and landing-page copy, using the content management system where appropriate or directing external website support team(s).
• Regularly test mobile and desktop journeys, including enquiries, purchases and bookings, and maintain a prioritised log of issues and improvements.
• Brief external developers on technical fixes and improvements, agree deadlines, check completed work and escalate issues affecting customers or revenue.
• Work with the Marketing Project Analyst to identify issues or improvements in customer journeys and agree improvements based on evidence.
• Plan, write, build, test and schedule email campaigns in line with the agreed campaign calendar.
• Execute an email marketing strategy to improve data quality and channel performance.

Requirements

• - Proven experience delivering multi-channel marketing campaigns and managing competing deadlines.
• - Practical experience with website content management systems, email platforms and digital customer journeys.
• - Excellent copywriting, editing and proofreading skills, with strong attention to detail.
• - Experience managing people, allocating work and giving clear, constructive feedback.
• - Experience briefing and managing agencies or suppliers, with sufficient paid social and Google Ads knowledge to assess delivery and results.
• - Ability to interpret campaign and website data and turn findings into improvements.
• - Strong organisational, stakeholder management and budget tracking skills.

Preferred

• - Experience in hospitality, leisure, tourism, visitor attractions or a multi-brand business.
• - Experience improving booking or enquiry journeys.
• - Experience supporting CRM implementation, segmentation or email automation.
• - A relevant marketing qualification or equivalent practical experience.
• - Personal Attributes

Benefits

• - Company pension
• - Employee discount
• - Health & wellbeing programme
• - Life insurance
• - On-site parking