Marketing Lead B2B SaaS & AI

Responsibilities

• Develop and deliver a B2B marketing strategy that supports product launch, customer acquisition and revenue growth
• Identify ideal customer profiles, priority audiences and the most effective routes to market
• Establish clear brand positioning and translate product capabilities into compelling customer benefits
• Plan and execute campaigns across organic, paid, email, LinkedIn and other relevant channels
• Generate qualified leads and work closely with colleagues to improve lead quality and conversion
• Create engaging copy, content and lead-generation assets that support the customer journey
• Improve website messaging, landing pages and conversion performance
• Develop marketing automation, email campaigns and nurture journeys
• Build SEO and inbound activity to improve visibility and attract relevant prospects
• Explore partnerships with relevant influencers and creators, including product demonstrations and educational content

Requirements

• At least three years marketing experience, including experience within B2B SaaS
• Experience working within a startup, early-stage or rapidly scaling business
• Experience deciding how to launch a product (GTM), including audience, messaging, channels, strategy and supporting technology
• Evidence of personally contributing to customer acquisition, qualified leads or commercial growth
• Practical understanding of go-to-market planning, including audience selection, messaging, channels and supporting tools
• Experience across paid and organic marketing, with an ability to make effective use of available budgets
• Strong copywriting skills and the ability to explain software products clearly and persuasively
• Understanding of SEO, content marketing, email campaigns and marketing automation
• Confidence using campaign data to assess performance and guide decisions
• An eye for visual presentation and consistent branding

Preferred

• Marketing Lead within a B2B SaaS startup
• Growth Marketing Manager within a software business
• B2B SaaS Marketing Manager
• Demand Generation Manager with broad campaign delivery experience
• Digital Marketing Manager within an early-stage technology business
• Senior Marketing Executive within SaaS, ready to take on wider responsibility
• Product Marketing Manager with practical customer acquisition and growth experience

Benefits

• Hybrid working, with three days per week in the Uxbridge office
• Ownership of marketing within an early-stage AI business
• Direct collaboration with the Founder and CEO
• Existing team members to support campaign delivery
• Freedom to introduce ideas, test new channels and shape the marketing approach
• Opportunity to build and lead the marketing function as the business grows
• A visible role in taking a product to market and growing its customer base
• Exposure to an evolving AI market and the opportunity to develop your SaaS growth experience