Marketing Manager

Responsibilities

• Develop and implement marketing plans and campaigns for Smuccii Jewelry across online and offline channels, in line with the company’s business objectives and brand positioning.
• Develop and oversee the brand’s social media strategy, including Instagram and TikTok, covering content planning, audience targeting, campaign implementation and performance analysis.
• Plan product and seasonal marketing themes and coordinate the production of photography, video, promotional materials and other creative content.
• Oversee the presentation and marketing of Smuccii Jewelry across our own website and external retail platforms, including Wolf & Badger, ensuring consistency in product imagery, brand messaging and promotional content.
• Plan and coordinate Smuccii’s marketing activities around markets, exhibitions, pop-ups and other offline events, including upcoming activities in locations such as Covent Garden and Crystal Palace and participation in selected art and lifestyle events.
• Develop pre-event and post-event marketing campaigns to maximise brand exposure and customer engagement around these activities.
• Engage directly with customers at markets and events to gain first-hand insight into customer preferences, purchasing behaviour, product response and price sensitivity, and use these findings to inform future marketing decisions.
• Conduct ongoing market research and competitor analysis, identifying relevant consumer trends, target customer groups, competitor positioning and opportunities for the Smuccii brand.
• Monitor and analyse marketing and sales data across different channels and campaigns, evaluating performance and preparing findings and recommendations for senior management.
• Maintain consistent brand positioning, messaging and visual presentation across social media, the website, retail platforms, promotional materials and physical events.

Requirements

• Significant relevant experience in marketing, brand promotion, digital marketing, events or a related field.
• Experience in developing and implementing marketing campaigns across online and offline channels.
• Strong knowledge of social media and digital content, particularly Instagram and TikTok.
• Experience or confidence in planning and coordinating exhibitions, markets, pop-ups or other customer-facing activities.
• Strong market research and analytical skills.
• The ability to interpret marketing and sales data and turn findings into practical recommendations.
• A strong visual sense and understanding of brand presentation.
• Excellent communication and organisational skills.
• The ability to manage multiple projects and take ownership of marketing activities from planning through to implementation and review.
• Professional working proficiency in both English and Mandarin Chinese is essential.

Preferred

• Experience in jewellery, fashion, lifestyle, beauty, art or another design-led consumer sector would be advantageous but is not essential.
• A degree or equivalent qualification in marketing, business, communications or another relevant field may be advantageous; however, significant relevant professional experience and demonstrable marketing ability are particularly important to us.

Benefits

• Casual dress
• Discounted or free food
• Free fitness classes
• Free parking
• Store discount
• UK visa sponsorship
• Work from home