Marketing Manager

Responsibilities

• Develop and implement marketing strategies to increase product visibility, attract customers and expand retail and wholesale sales.
• Analyse market trends, customer purchasing behaviour, competitor pricing and demand for laptop screens, mobile phone components and computer accessories to identify growth opportunities.
• Plan and manage digital campaigns across search engines, social media, email and other channels to promote electronic products.
• Coordinate product promotions, new product launches and seasonal campaigns in line with customer demand, stock availability and commercial objectives.
• Work with sales and warehouse teams to align marketing activities with product availability, pricing and customer requirements.
• Monitor website traffic, product enquiries, conversion rates and sales performance, preparing reports and recommending improvements to marketing strategies.

Requirements

• Proven experience in marketing management, particularly within B2B environments
• Excellent analysis skills for interpreting market data and campaign performance metrics
• Solid understanding of IT tools relevant to marketing activities and digital platforms
• Expertise in marketing strategies, including digital marketing, content creation, and brand positioning
• Effective time management and organizational skills to prioritize tasks efficiently