Marketing Manager (Commercial)

Responsibilities

• Managing day to day marketing plans across a portfolio of commercial properties
• Supporting the launch and growth of the new national commercial property brand
• Helping build the marketing processes, standards and ways of working for the new dedicated commercial team
• Delivering campaigns designed to generate qualified enquiries and property viewings
• Managing property listings, websites and landing pages, ensuring content, availability, imagery and enquiry routes are accurate and effective
• Supporting acquisition launches, refurbishment campaigns and asset repositioning
• Briefing photography, video, CGI, Matterport and other property content
• Working with the in house studio on brochures, presentations, signage, hoardings, digital creative and agent materials
• Working with the CRM team to improve lead capture, tracking, follow up and reporting
• Monitoring campaign performance, enquiry levels, viewing activity and lead quality

Requirements

• Strong marketing experience
• Background may be in commercial property, real estate, workspace, placemaking, hospitality or another sector where marketing is used to generate demand for physical space
• Organised, commercially minded and confident managing multiple projects at once
• Understand digital marketing, campaign management, content, CRM and lead generation
• Strong written communication skills and be comfortable briefing creative teams, photographers, agencies and suppliers
• Confident working with senior stakeholders and external agents
• Comfortable looking at performance data and making decisions from it
• Care about the outcome of the work, not simply whether the campaign was delivered