Marketing Manager

Responsibilities

• Support the Senior Manager to translate the Fundraising & Marketing proposition plan into an effective product marketing plan and budget.
• Lead the planning, delivery and evaluation of integrated multi-channel campaigns (ATL & BTL), ensuring they achieve and exceed agreed KPIs.
• Manage the development of compelling campaign content and creative assets, ensuring alignment with brand messaging and strategic objectives.
• Collaborate across Marketing Delivery, Marketing Planning, Digital Marketing and Performance teams to deliver seamless supporter journeys.
• Use insight, data and testing to continuously optimise campaign performance and identify new opportunities for audience engagement.
• Provide leadership and direction to executives, agencies and matrix teams to ensure activity is delivered on time and to budget.

Requirements

• Significant (at least 18 months) ATL marketing experience, including TV - translating marketing strategy into channel-specific campaign plans, audiences and budgets.
• Experience in media planning, ensuring channel plans are meeting agreed objectives and managing delivery deadlines.
• Experience managing web pages, creating content and consistently reviewing web performance to make optimisations.
• Proven success delivering integrated multi-channel marketing campaigns that achieve measurable results.
• Strong understanding of supporter or customer journeys and how channels work together to drive engagement and conversion.
• Experience managing agencies and multiple stakeholders to deliver high-quality marketing activity.
• Experience planning and building email comms and workflows.
• Strong analytical skills with experience using campaign insights and UX principles to optimise performance.
• Excellent project management, prioritisation and leadership skills, ideally supported by a professional marketing qualification (CIM, IDM or equivalent experience).

Benefits

• We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools.
• Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
• You can explore our benefits by visiting our careers web page.