Marketing Lead (Maternity Cover)

Responsibilities

• Own the multi-channel content strategy across Healios and Melios, spanning all relevant channels including social media, for both B2B and direct-to-consumer audiences
• Lead the events strategy end to end: conferences, awards and webinars from concept and planning through to delivery, follow-up and measurement
• Drive inbound and outbound marketing performance across offline channels, including print, merchandise and sales collateral
• Build and protect our brand reputation through PR, customer voice and feedback, Trustpilot, thought leadership and sponsorship partnerships, using customer insight to inform marketing activity and communications
• Manage budgets and ROI, defining and tracking meaningful success measures (including brand awareness, engagement and commercial performance) and making every pound work hard
• Oversee agencies, suppliers and print/collateral production, ensuring quality, consistency and value for money
• Work closely with Brand, Digital Marketing and our Marketing Exec to shape and deliver a joined-up marketing approach, as well as form strong relationships with our sales, clinical, tech and operations teams to align on multi-channel marketing strategy with business priorities and growth targets

Requirements

• +10 years of multi-channel marketing experience, with a strong track record across both strategy and execution
• A proven track record of building and delivering multi-channel content and events strategies across B2B and DTC
• Experience developing marketing plans and prioritising activity across multiple audiences, channels and competing business objectives
• Experience using customer insight, feedback or Voice of Customer activity to inform marketing, content or brand strategy
• CRM experience, and comfortable working with marketing and campaign data
• Experience managing agencies
• A track record of demonstrating financial return on marketing spend and making budgets work hard
• Strong stakeholder management skills, with experience building relationships across senior, clinical and commercial teams
• Healthcare experience preferred, not essential

Benefits

• 33 days holiday (including Bank Holidays)
• Paid Christmas closure (between Christmas and New Year)
• Birthday Leave - paid day off on your birthday
• "Life Leave" - 2 days of extra leave to take when things you can't plan for happen
• Enhanced family friendly policies including a phased return to work and receive full pay
• Paid company sick pay scheme
• Contributory Pension Scheme (6% matched)
• Employee Discount to access a private assessment (for ADHD, Autism or a combined assessment) through our Melios service for your child
• Fully personalised flexible benefits package including; Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Cover, employee discount and savings portal, Cycle to Work Scheme, Tech Scheme and Wine Club!
• Work from anywhere policy