Marketing Lead

Responsibilities

• Marketing at Dévorer splits into two workstreams. You own both.
• 1. Company marketing: brand, message, recognition
• Getting Dévorer's story out and growing recognition across every channel.
• Own the narrative. "Uber for contract catering" gets you in the room. You'll build the full story that closes: how the data works, why the marketplace compounds, what makes us defensible. Make software the hero, not the food.
• Reframe the category. We're not competing on catering; we're a new layer above it. You'll define that positioning and make the market believe it.
• Grow our channels. LinkedIn, Instagram, TikTok, website, email: whatever earns its place. Build the audience, invest, then prove it worked.
• Build brand from scratch. Voice, positioning, visual consistency. Make a look into a brand, one that reads "tech," not "food service."
• Build the vendor-acquisition engine. Vendors are half our marketplace: reach, convince, and onboard them at volume.
• Arm enterprise sales. Proposals, case studies, decks that win institutional contracts. Our Imperial case study is the anchor. You'll build the library.
• 2. Site marketing: driving demand where we operate

Requirements

• Youve marketed at an early-stage startup (ideally B2B tech, marketplace, or SaaS). You've told a hard-to-explain story before and made it land.
• You can write. Clearly, no jargon, no filler.
• You think in narrative and numbers: positioning and CAC, brand and funnels.
• You're comfortable on the ground as well as online: turning up at a site, talking to the people who eat there, and fixing what isn't working that week.
• You've maybe worked somewhere that had to reframe how a market saw it, sold software into an analogue industry, or repositioned a "boring" business as a tech one. That's the exact muscle we need.
• You move fast and ship. Bonus: food, hospitality, or procurement exposure, enough to be dangerous, not so much you think like an incumbent.

Benefits

• Discounted or free food
• Free or subsidised travel
• On-site gym