Marketing Insight Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 2 weeks ago

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Job Summary

Own the insight engine for customers and brand, turning research into decisions across planning, product, and campaigns.

Lead brand tracking and campaign evaluation to turn findings into action.
Use AI to accelerate insight synthesis and reporting for faster decisions.
Manage research partners and embed insights across Brand, Product, and Analytics teams.

Job Description

Responsibilities

Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep-dive brand analysis, moving beyond reporting to explain what has changed, why it matters and what we should do next.
Lead the pre-testing process of creative concepts to help optimise and refine campaigns ahead of launch.
Challenge assumptions with evidence, helping teams make customer-led decisions.
Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
Manage research partners to deliver high-quality, decision-focused insights.
Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision-making.
Communicate insight through compelling storytelling, ping build a more customer-led and insight-driven culture.

Requirements

Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.

Preferred

Experience with AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.

Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Founded in 1980

Costa Mesa, CA, US

24K employees (891 in marketing)

www.experianplc.com