Responsibilities

• Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
• Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep-dive brand analysis, moving beyond reporting to explain what has changed, why it matters and what we should do next.
• Lead the pre-testing process of creative concepts to help optimise and refine campaigns ahead of launch.
• Challenge assumptions with evidence, helping teams make customer-led decisions.
• Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
• Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
• Manage research partners to deliver high-quality, decision-focused insights.
• Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
• Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision-making.
• Communicate insight through compelling storytelling, ping build a more customer-led and insight-driven culture.

Requirements

• Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
• Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
• Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
• Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
• Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
• Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.

Preferred

• Experience with AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.