Marketing Executive

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Oversee the management of marketing campaigns across various channels, including SEO, email marketing, and social media platforms.
• Utilise Google Ads and Google Analytics to analyse campaign performance and optimise strategies for maximum effectiveness.
• Lead the content creation process, including copywriting for promotional materials, blogs, and social media posts.
• Manage the company’s website using WordPress, ensuring it is up-to-date with engaging content and effective SEO practices.
• Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape, providing insights for strategic decision-making.
• Prepare presentations using Microsoft PowerPoint for internal stakeholders and external partners.
• Foster a culture of continuous improvement within the marketing team through effective leadership and mentorship.

Requirements

• Proven experience in a senior marketing role with a focus on B2B marketing strategies.
• Strong management skills with the ability to lead diverse teams effectively.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, Adobe Photoshop, and Microsoft Office Suite (Excel, Word).
• Excellent communication skills in English, both written and verbal, with strong copywriting abilities.
• Demonstrated project management experience with exceptional organisational skills and time management capabilities.

Preferred

• Familiarity with social media management tools and email marketing platforms is advantageous.
• A solid understanding of IT concepts related to digital marketing is preferred.