Marketing Executive

Responsibilities

• Partner and White Oak UK marketing – creation and execution of multi-channel marketing initiatives
• Working with the Partners, develop and deliver tailored marketing propositions and collateral for each strategic partner, ensuring alignment with partner objectives and White Oak commercial goals
• Develop and deliver marketing propositions and collateral for White Oak specific priorities and products, aligned to annual corporate objectives
• Content creation – website content, case studies, social media, email comms: written, visual, blogs, video and podcast creations
• Social media – create, schedule and publish content across all relevant social media platforms, assist with website content updates
• Brand - maintain the content calendar and controlled marketing asset library, including approved wording, imagery, biographies, claims and CTAs. (available to stakeholders)
• Market research and analysis – competitor research, gather customer insights and feedback and liaise with customer services on customer feedback
• Admin – marketing calendar and budget maintenance
• Develop effective working relationships with internal stakeholders including Compliance, Data, Sales, Operations and HR
• Ensure marketing activities comply with FCA requirements, Consumer Duty principles, GDPR, AI approved processes and internal governance procedures.

Requirements

• Degree qualified or equivalent
• Minimum 12 months experience in a similar role, supporting marketing activities or campaigns
• Strong verbal and written communication skills
• Knowledge of digital marketing and social media platforms
• Attention to detail / proof-reading ability
• Proficiency in Microsoft applications
• Ability to manage multiple priorities and meet deadlines
• Commercially minded, with the ability to translate business objectives into targeted marketing solutions.

Preferred

• Strong understanding of generative AI tools and prompt engineering for marketing applications
• Basic design skills (Canva, Adobe or similar)
• Experience using marketing analytics tools such as Google Analytics
• SEO content and GEO awareness
• Experience delivering partner or channel marketing programmes
• Stakeholder management experience