Marketing Executive / Senior Marketing Executive (Digital Subscription Growth)

Responsibilities

• Campaign Execution
• Support the delivery of subscription, content, and brand campaigns across social, search, email, and print.
• Assist in shaping the paid social strategy that supports subscription growth.
• Collaborate closely with our design and product teams on campaign planning and execution, helping to coordinate activity and keep projects moving.
• Assist with newsletter and registration lead generation, contributing to audience-building initiatives that feed our subscriber pipeline.
• Assist in supporting strategic partnerships from set-up through to completion.
• Keep an eye on emerging news stories and flag opportunities to promote the brand and drive subscriptions.
• Pitch in on new marketing initiatives as they arise, no two weeks will look the same.
• Performance & Reporting
• Help monitor performance against key marketing metrics including volumes, conversion rates, and channel performance versus budget.

Requirements

• Some experience in a marketing role, or a strong desire to build a career in marketing - at this level, attitude matters more than experience.
• Proactive by nature: you don't wait to be told, you get on with it and flag things early.
• Instinct for what performs on different social channels Instagram/Facebook/Reddit etc, and an understanding of platform culture and trends
• Organised and detail-oriented: you keep on top of your workload and take pride in getting things right.
• Strong written English, with solid copywriting and proofreading skills.
• Comfortable with data, you don't need to be an analyst, but you can work with a performance dashboard and draw sensible conclusions.
• You follow the news and can spot when a story presents a marketing opportunity.
• Creative and visually minded, with a good eye for what works, whether that's a social post, an email, or a campaign concept. You'll be involved in briefing and reviewing creative, so an instinct for engaging, on-brand visuals and copy is important.

Preferred

• Some experience in a D2C or subscription-based environment.
• Exposure to multi-channel marketing, campaign operations, or marketing tools.
• Hands-on experience with email, paid social, or paid search.
• An interest in news, media, or the digital publishing landscape.