Responsibilities

• In conjunction with the Managing Director and Sales Manager, to design and agree an annual Marketing Plan, which is aligned with the Sales Strategy and Business Objectives
• Oversee the management of the website content management system, including maintaining product copy, images and category hierarchy, onboarding new products, maintaining landing pages, blogs & guides and overall website structure
• Driving web traffic by optimising organic search and the social media channels, working with third party PPC manager
• Manage occasional e-newsletter campaigns such as new product launches and key company messages
• Ensure compliance across the company of the company’s Brand Guidelines

Requirements

• At least 3 years previous experience in a marketing executive role or similar
• Experience in web content writing and uploading
• Experience in creating and implementing a marketing plan for an SME, with strong project management and organisational skills
• Digital marketing communications experience, including copy writing for technical products
• Experience of eCommerce and using GA4
• Has good communication skills and the ability to communicate clearly to internal and external customers

Preferred

• Analytical knowledge would be beneficial.