Digital Marketing Manager

Chorley, Blackburn with Darwen, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 7 hrs ago

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Job Summary

Own and lead the company's digital marketing function, driving multi-channel campaigns, SEO improvements, content creation and lead generation to support revenue growth.

  • Oversee multi-channel campaigns across SEO, content, email, social and paid media.
  • Develop and optimise marketing processes, analytics and reporting to show measurable business impact.

Job Description

Responsibilities

  • Manage and deliver the company's digital marketing activity to drive lead generation, customer engagement and business growth.
  • Develop and execute SEO strategies to improve website rankings, organic traffic and online visibility.
  • Manage and continuously improve the company website, customer journeys and conversion performance.
  • Create and coordinate engaging content across websites, social media, email marketing, case studies and promotional materials.
  • Plan, deliver and optimise multi-channel marketing campaigns across SEO, content, email, social media and paid advertising.
  • Monitor, analyse and report on marketing performance, website analytics, campaign effectiveness and ROI.
  • Support Business Development with bid content, presentations, marketing collateral and lead generation initiatives.
  • Manage relationships with external agencies, designers, developers and marketing suppliers.
  • Identify market trends, competitor activity and growth opportunities to strengthen brand awareness and market position.
  • Develop marketing processes, systems and reporting tools to improve efficiency and performance.

Requirements

  • Experience in a Digital Marketing Manager or similar hands-on marketing role.
  • Strong knowledge of SEO, website management and lead generation.
  • Experience delivering successful digital marketing campaigns across multiple channels.
  • Strong commercial and strategic awareness with the ability to link marketing priorities to revenue, sales pipeline, customer acquisition and business development outcomes.
  • Excellent content creation and copywriting skills.
  • Strong analytical skills with the ability to measure performance and drive improvements.
  • Experience managing marketing budgets, external agencies, digital partners and resource plans effectively.
  • Excellent leadership skills with the ability to build, structure and develop a high-performing digital marketing function.
  • Experience using Google Analytics, Search Console and marketing tools.
  • Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred

  • Experience within facilities management, cleaning, security or B2B service sectors.
  • Knowledge of PPC, paid social advertising and marketing automation.
  • Experience supporting tender submissions, bid content and sales presentations.
  • Experience using CRM systems and lead management platforms.
  • Marketing qualification (CIM or equivalent).

Benefits

  • Competitive salary package (Up to £60,000.00 per annum)
  • Hybrid working available following successful completion of probation
  • Company laptop and mobile phone provided
  • Cycle to Work Scheme with savings on bikes and equipment
  • Employee discount platform with discounts at major retailers, restaurants and leisure brands
  • Recognition through our monthly Circle of Excellence Awards
  • Ongoing training, development and career progression opportunities
  • People First culture focused on employee wellbeing and support
  • Access to the "We're Here" mental health support programme for employees and their immediate family
  • Long Service Awards celebrating career milestones
ProFM Group logo

ProFM Group

5.0 Glassdoor

ProFM Group is the rebrand born from the merger of industry powerhouses, Churchill Support Services, Vanguard Cleaning, and Sonitech Systems, bringing decades of combined expertise under one roof.This transformation represents an evolution of our services, unifying our ability to provide best-in-class, comprehensive professional facilities management solutions to clients across the UK.We provide expert security services that are ranked #1 in the UK under the Approved Contractor Scheme (ACS), and CQC-compliant professional cleaning services, all tailored to meet the specific requirements of each customer, whilst maximising value and streamlining business operations.•Physical Security•Electronic Security•Commercial Cleaning•Facilities Management•Business UtilitiesOur focus has always been on providing a tailored approach to the day-to-day challenges. No two businesses are the same, and we believe that no two FM packages should be, either. From a blended approach to long-term professional cleaning and security, to one-off packages built for temporary yet comprehensive service, ProFM Group deliver everything you need from a single, accountable, accredited provider.Our commitment to quality, transparency, and customer satisfaction ensures that when you partner with ProFM Group, your business is in the best hands.

Founded in 1996
Worden, England, GBR
134 employees (7 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
14.4K
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
74%
Direct
13.1%
Referral
4.9%

Headcount Trend

Current headcount: ~134

Marketing Team

Marketing Team Size
7 (5% of company)
Marketing Roles Posted (Last 30 Days)
1