Marketing Executive

Responsibilities

• Supporting Head of Operations & Marketing, working with our existing Marketing Executive and Digital Marketing Executive in the implementation of our marketing plans and wider Marketing Strategy
• Finding and suggesting new opportunities for promoting McClarrons’ brands, such as events, promotional opportunities, campaigns, sponsorships, partnerships, community projects, etc.
• Represent the McClarrons brand externally by attending events and internally by implementing and upholding brand guidelines within our teams
• Designing adverts and more general marketing collateral for products and brands
• Support Digital Marketing Executive with creation of adverts for PPC campaigns and optimised web content
• Content creation, including copywriting for blog posts, web pages, editorial, press releases, etc.
• Overseeing our brands’ social media content plan across Facebook and LinkedIn
• Tracking return on investment from marketing initiatives in conjunction with the Sales Team
• Liaising with designers to give feedback and guidance on work and concepts produced to ensure they are of high quality and in line with McClarrons’ brand, where necessary
• Proof-reading copy and adverts to ensure that they are of high quality and accurate

Requirements

• Good interpersonal skills – being able to communicate with clients and the wider team effectively and confidently
• Exceptional written communication skills
• Experience creating quality content optimised for both SEO/GEO, including copywriting for websites, blog posts and editorial
• Prior use of analytics tools to measure digital performance of websites and online advertising
• Creative eye
• Accurate and able to make appropriate use of data/information
• Take initiative/problem-solve; innovative and creative in finding solutions and opportunities, putting forward ideas
• Strong in organisation, planning and delivery
• Marketing degree/experience and/or relevant CIM qualification preferred but not essential
• Prior basic use of WordPress and Canva preferred but not essential

Benefits

• Your starting salary will be dependent on your previous experience and any qualifications you may have
• Free on-site Parking
• Option to join our company Health care scheme
• Pension with an employer contribution of 4%
• Hybrid working is available once the 3-month probationary period is passed
• A fun, sociable environment with regular incentives and social events
• Employee Benefits such as retail and hospitality discounts
• Employee referral bonus scheme
• Holiday starting at 24 days a year plus bank holidays, increasing with tenure.
• Our office is closed between Christmas and New Years, so you will have additional days off that will not come out of your holiday allowance