Marketing Executive

Responsibilities

• Support the delivery of impactful marketing campaigns, content and communications that build awareness, generate enquiries and help drive occupancy across a portfolio of care homes.
• The Marketing Executive supports the planning and delivery of marketing campaigns, digital activity and communications that increase brand awareness, generate enquiries and support occupancy performance across the home portfolio.
• Working closely with Home Managers, Area Directors, Commercial Assistants and the wider commercial team, you will create engaging content, support local marketing plans and ensure homes are represented effectively across digital channels, referral platforms and community networks.
• The role combines creativity with commercial insight, using campaign performance data, enquiry trends and market information to continuously improve activity.
• You will also support events, local engagement, online reputation management and marketing initiatives that strengthen connections with residents, families and communities.

Requirements

• Educated to degree level in Marketing, Communications, Business or a related discipline, or equivalent demonstrable experience.
• GCSE (or equivalent) qualifications in English and Maths.
• Good working knowledge of Microsoft Office 365, including Word, Excel and PowerPoint.
• Strong written and verbal communication skills, with the ability to create engaging content across digital and print channels.
• Experience delivering marketing campaigns and creating content for platforms such as social media, email marketing or websites.
• Ability to interpret campaign and enquiry data, using insight to support decision-making and improve performance.
• Strong organisational skills, with the ability to manage multiple projects, deadlines and stakeholders.
• A proactive and collaborative approach, with excellent attention to detail.

Preferred

• CIM qualification or working towards a recognised marketing qualification.
• Experience using email marketing platforms, social media management tools or campaign reporting systems.
• Experience with digital marketing tools, SEO/SEM principles or analytics platforms.
• Graphic design experience using tools such as Adobe Creative Suite or Canva.
• Experience working within care, healthcare, hospitality or another regulated, multi-site environment.
• Full UK driving licence and access to a vehicle due to the multi-site nature of the role.