Marketing Executive

Responsibilities

• Support the delivery of impactful marketing campaigns, content and communications that build awareness, generate enquiries and help drive occupancy across a portfolio of care homes.
• Join a forward-looking care organisation with a strong, long-term commitment to the success of every home.
• Supported by substantial, planned investment, we provide the resources and stability needed to deliver high-quality, sustainable care while nurturing thriving communities.
• This is a full-time, office-based role based at our Support Office in Darlington, working 37.5 hours per week and offering the opportunity to work closely with colleagues across the organisation to support homes nationwide.
• Working within a collaborative Commercial & Growth function, you will play a key role in creating engaging marketing activity that connects communities with care services, supports local reputation and helps homes grow.
• The role combines creativity with commercial insight, using campaign performance data, enquiry trends and market information to continuously improve activity.
• You will also support events, local engagement, online reputation management and marketing initiatives that strengthen connections with residents, families and communities.

Requirements

• Educated to degree level in Marketing, Communications, Business or a related discipline, or equivalent demonstrable experience.
• GCSE (or equivalent) qualifications in English and Maths.
• Good working knowledge of Microsoft Office 365, including Word, Excel and PowerPoint.
• Strong written and verbal communication skills, with the ability to create engaging content across digital and print channels.
• Experience delivering marketing campaigns and creating content for platforms such as social media, email marketing or websites.
• Ability to interpret campaign and enquiry data, using insight to support decision-making and improve performance.
• Strong organisational skills, with the ability to manage multiple projects, deadlines and stakeholders.
• A proactive and collaborative approach, with excellent attention to detail.

Preferred

• CIM qualification or working towards a recognised marketing qualification.
• Experience using email marketing platforms, social media management tools or campaign reporting systems.
• Experience with digital marketing tools, SEO/SEM principles or analytics platforms.
• Graphic design experience using tools such as Adobe Creative Suite or Canva.
• Experience working within care, healthcare, hospitality or another regulated, multi-site environment.
• Full UK driving licence and access to a vehicle due to the multi-site nature of the role.
• This role may require occasional travel to homes, events and other locations across the portfolio, with some flexibility around working hours to support focus days, events or campaign launches.