Responsibilities

• Work with Home Managers and operations teams to shape and roll out local marketing strategies for each home.
• Help manage the marketing budget, staying within budget while making every pound work hard.
• Review campaign and advertising analytics each month, reporting to the Group Head of Marketing and implementing improvements following reviews with care home teams.
• Design advertisements for print and digital publications.
• Create business cards, brochures, welcome packs, leaflets and forms that reflect our premium brand.
• Organise and support photo and video shoots within our homes to build a strong library of on-brand content.
• Help manage social media across our homes, keeping posts regular, on-brand and engaging, and overseeing content produced by home teams.
• Assist in keeping multiple online profiles for each home accurate and up to date for maximum visibility.
• Support SEO and Google performance through analysis and regular reporting.
• Work with Home Managers to grow review scores across multiple channels.

Requirements

• Proven experience in a marketing role, ideally spanning both design and digital.
• Experience marketing within care, healthcare, hospitality or another premium, service-led sector.
• Strong design skills, with hands-on experience creating print and digital materials (e.g. Adobe Creative Suite, Canva or similar).
• Confident with social media management across platforms such as Facebook, Instagram and LinkedIn.
• Working knowledge of SEO, Google Analytics and campaign reporting.
• Excellent copywriting, proofreading and attention to detail, with a strong sense of brand.
• Excellent organisational and time-management skills, with the ability to juggle multiple projects and deadlines.
• A collaborative, proactive team player, comfortable working with colleagues across homes and head office.
• As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

Preferred

• Familiarity with photography, videography or content production.
• Confident using AI tools to work faster and smarter.
• Experience with marketing automation and CRM tools.
• Creative, proactive and energised by digital innovation.

Benefits

• Competitive annual salary.
• 33 days annual leave (inclusive of bank holidays)
• Access high street discounts and money saving tips via our mobile friendly benefits platform
• Workplace pension.
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus - up to £750 per referral*