Marketing Executive, Expo

Responsibilities

• Support the planning and delivery of multi-channel exhibition marketing campaigns aligned with commercial priorities
• Attract relevant trade visitors to our exhibitions by identifying and engaging organisations in our key markets
• Manage creative briefs from concept through to production, ensuring alignment with business objectives
• Research and analyse data to identify target audiences and assess competitors, using insights to inform campaign strategy
• Build strong relationships with internal stakeholders to align campaign content, strategy and target audiences, and to support delivery against agreed targets
• Plan and execute email campaigns and manage the communications calendar, including trigger-based campaigns, customer segmentation, campaign reporting and other CRM initiatives
• Review and improve the online customer journey, build landing pages, keep website content up to date, seek feedback and implement improvements
• Attend project meetings, provide progress updates and seek feedback on marketing activity

Requirements

• Experience of delivering multi-channel marketing campaigns in exhibitions, events or a comparable environment
• Commercial awareness and the ability to build effective working relationships with a range of stakeholders
• Experience of email marketing, with clear copywriting skills and attention to detail
• The ability to develop and contribute practical, creative ideas
• A constructive approach to feedback and continuous improvement
• The ability to work collaboratively to deliver successful events
• An organised approach and the ability to prioritise multiple projects
• Working knowledge of relevant digital tools, which may include Microsoft Office, email marketing software, CRM systems, website content management systems, analytics, social media scheduling, design tools, and event registration or management platforms

Benefits

• Salary of £30,000 - £35,000 DOE
• 25–30 days’ annual leave, plus bank holidays, with the option to buy additional leave
• Flexible hybrid working, based on two days in the office each week
• Life assurance at four times your salary
• Your birthday off
• Dedicated health and wellbeing support
• Health cash scheme
• Cycle-to-work scheme
• Refer-a-friend scheme
• Regular social events