Head of Marketing - Private Luxury Events (FTC)

Responsibilities

• Translate commercial objectives and strategy into engaging marketing plans and campaigns that support business growth.
• Work closely with the Director of Marketing / MD of PLE and commercial teams to align marketing activity with wider business priorities.
• Develop annual marketing plans across the PLE portfolio, balancing long-term brand building with successful event delivery.
• Identify opportunities to strengthen brand awareness, customer engagement and audience growth.
• Support the successful launch and positioning of new event concepts and products.
• Drive and deliver integrated brand campaigns across email, social media, content, PR and partner channels.
• Work closely with the design and content teams to ensure the PLE marketing team creates inspiring campaigns that engage luxury travel audiences.
• Support our commercial teams to hit their revenue and yield targets with marketing campaigns that strengthen the perceived value of our event brands and sponsorship and partnership propositions.
• Ensure every campaign effectively communicates the USPs and benefits of the relevant event, elevates our market position and engages our audience.
• Use customer insight, analytics and AI tools to continually refine creative, messaging and campaign performance.

Requirements

• Experience creating and executing marketing campaigns within B2B events, travel, hospitality, luxury, lifestyle or related sectors.
• Previous experience managing a small marketing team or function.
• Strong brand marketing, campaign development and content strategy experience.
• Excellent project management and organisational skills.
• Strong relationship-building skills with colleagues, customers and partners.
• Commercial awareness and the ability to translate business priorities into engaging marketing activity.
• Confidence working in a fast-paced environment and managing multiple priorities.
• Curiosity about and ideally some experience using AI tools and a general enthusiasm for embracing new marketing techniques and ideas.
• Eligibility to work in the United Kingdom.

Preferred

• Experience within luxury travel, hospitality or events.
• Experience launching new products or brands.
• PR, influencer or media partnership experience.
• Knowledge of community-building and brand advocacy programmes.

Benefits

• We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.
• Salary bracket for this role: £55,000-£60,000 per year.
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!