Marketing Engagement Lead

Responsibilities

• Own the Local Engagement Plan — an all-channel, all-tactic plan covering segments, objectives, channel mix and sequencing, module selection, budget, enablement, measurement and learning agenda — developed with cross-functional buy-in.
• Lead local brand planning inputs, ensuring customer engagement activity is connected to brand strategy, commercial objectives, launch priorities and lifecycle opportunities.
• Conduct local situational analysis and customer insight to ground the engagement strategy (engagement-focused, not brand re-strategizing).
• Design the local HCP/customer journey and experience across touchpoints, optimising engagement quality rather than activity volume.
• Select, adapt and prioritise the elements of Takeda’s central MCE strategy that best meet the needs of UK & IE customers and the local healthcare system.
• Set engagement objectives, target audiences, key messages and content needs across face-to-face (field/KAM), many-to-many (meetings, congresses, advisory boards) and digital/non-personal channels.
• Brief and train field teams on brand messaging and narrative; the Sales Lead owns field-team management, coaching and delivery.
• Orchestrate cross-functional engagement — convene and align commercial, medical and access partners, leading or co-leading the local engagement team while respecting compliance processes and SOPs.
• Apply a reuse-first, modular-content approach via the Takeda Content Factory; localise only where required within approved claims and run efficient local MLR.
• Use data, analytics and AI-enabled orchestration (next-best-action / decision engines, CRM) to interpret performance and personalise engagement.

Requirements

• Relevant degree (e.g. life sciences, marketing or business). Specific requirements confirmed locally.
• Advanced qualification (e.g. postgraduate degree) an advantage.
• Proven experience in pharmaceutical / healthcare marketing, customer engagement or omnichannel activation.
• Experience localising central strategy and content, and orchestrating cross-functional, omnichannel engagement.
• Experience contributing to brand planning, launch preparation, launch execution and lifecycle management in a local pharmaceutical market.
• Experience managing activity budgets within compliance / MLR processes.
• Strong understanding of the UK/IE NHS/HSE operating environment and its implications for customer engagement, access, adoption and brand performance.
• Data, analytics and AI fluency (next-best-action, decision engines, CRM).
• Modular-content and MLR literacy with a reuse-first mindset.
• Matrix leadership and cross-functional orchestration; strong influencing and stakeholder management.