Marketing Director Global Franchise

Responsibilities

• Forge strong relationships with franchise leaders across multiple functions
• Collaborate with franchise partners to develop and execute marketing strategies that are globally consistent but regionally relevant to achieve partners’ brand and business goals
• Drive the franchise go-to-market process, partnering with regional lululemon teams across Brand, Product and channels, to align with parallel franchise functions to successfully bring products to market
• Own product x brand calendars for each franchise partner that align with global and regional lululemon calendars whilst ensuring relevance to the local guest
• Collaborate with partners to develop and deliver end-to-end franchise marketing campaigns including new store openings and new market entries, incorporating insights, KPIs, creative support, cross-channel and global alignment, implementation and review
• Design and execute processes that enable efficient information sharing between internal teams and franchise partners including delivering on-boarding programmes and executing market visits
• Manage reporting requirements on a weekly, monthly and quarterly basis, including post-campaign reporting and analysis.
• Support the lululemon and franchise Creative and RBE teams to ensure that partner execution is on brand and delivering business results
• Lead and develop a high-performing Franchise Marketing team within an inclusive growth culture
• Manage the functional annual budget process (AOP) and workforce planning

Requirements

• 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business. Apparel preferred
• Proven expertise in navigating international business to business relationships
• Geopolitical awareness including experience across multiple geographies with the Middle East, Israel, India, and South America an advantage
• Experience managing and developing a team
• Outstanding communication skills

Preferred

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)