Responsibilities

• Brand & Creative Direction: Owning the visual identity, tone of voice, brand guidelines, and overall creative standard; Making Noor Relief Fund look and feel like a world-class humanitarian charity
• Strategy & Campaigns: Setting the annual marketing and fundraising strategy; Planning and delivering all major campaigns including Ramadan, Qurbani, Winter appeals, Emergency appeals, Year-round acquisition campaigns
• Paid Digital Advertising: Running paid campaigns across Meta, Google, Google Ad Grants, TikTok, YouTube; Owning Cost per donor, ROAS, Conversion performance
• Website & Donation Funnel: Owning the website, donation pages, landing pages, SEO, and conversion optimisation
• Email & CRM Marketing: Leading the email programme, donor journeys, newsletters, automation, and lapsed donor reactivation
• Social Media Strategy: Setting the strategy, content pillars, and creative direction; Briefing and overseeing the freelance Social Media Manager; You will not personally post day to day
• Content & Storytelling: Directing the production of all video, photography, and graphic content; Travelling to field locations to capture authentic stories; Building a content library
• Freelancer & Agency Management: Briefing, reviewing, and managing the remote team and external agencies; Holding everyone to a consistently high standard
• Performance Reporting: Monthly reporting to the line manager on income, cost per acquisition, donor lifetime value, campaign performance
• The Audience Shift We Need You to Lead: Diversify donor base beyond the Muslim community; shift marketing tone to universally human and humanitarian; develop strong corporate sponsorship pipeline

Requirements

• Minimum 5 years in marketing, digital fundraising, brand, or a closely related senior creative role
• A degree in marketing, communications, design, or a related field is desirable but not essential
• Relevant professional certifications are welcomed, including: Meta Blueprint, Google Ads, CIM, IDM, Chartered Institute of Fundraising
• Full-time basis; Based in Stanmore, London; Travel approximately 2 to 4 times per year

Preferred

• 7+ years with experience at Head of or senior manager level
• Experience building a creative team or function from scratch
• Experience taking a brand from niche audience to mainstream recognition
• Experience scaling digital fundraising from under £500K to multi-million-pound annual income
• Experience with TikTok ads, YouTube ads, Google Ad Grants, Programmatic advertising
• Portfolio and demonstrated results matter more than formal qualifications

Benefits

• 28 days annual leave plus bank holidays, plus additional days for Eid
• Workplace pension
• Casual dress
• Free parking
• On-site parking