Marketing and Content Lead

Wetherby, Leeds, UK (Hybrid)

£30K/yr – £50K/yrMid Level3+ years expPermanent

Posted 7 weeks ago

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Job Summary

Own a video-led marketing engine that turns ideas into visually engaging campaigns across website, YouTube, LinkedIn, email and paid channels while maintaining a consistent MTa voice.

  • Video and visual content production: build assets for web, social, and paid campaigns.
  • Content transformation: convert written material into clearer, more visual marketing pieces and explain MTa activities from selection to application.
  • Channel execution and optimization: manage emails, PPC, LinkedIn, remarketing and apply analytics to improve future activity and customer journeys.

Job Description

Responsibilities

  • Developing video-led marketing content for our website, YouTube, LinkedIn, email and paid campaigns
  • Turning existing written content into clearer, more visual and more engaging marketing materials
  • Creating content that shows how MTa activities are selected, delivered, reviewed and applied
  • Managing or delivering marketing emails, PPC campaigns, LinkedIn campaigns and remarketing activity
  • Improving website content, landing pages and online customer journeys
  • Using analytics to understand what is working and improve future marketing activity
  • Supporting community engagement with facilitators, trainers and learning professionals around the world
  • Helping maintain a consistent, professional and credible MTa voice across our marketing channels

Requirements

  • Strong communication skills and the ability to explain ideas clearly
  • Confidence creating, editing or managing video and visual content
  • A practical understanding of digital marketing channels such as email, PPC, LinkedIn, websites, YouTube and remarketing
  • The initiative to make things happen in a small, fast-moving business
  • An interest in learning, facilitation, leadership, teamwork or organisational psychology
  • The ability to think internationally and communicate across cultural and geographic boundaries
  • Comfort working in an environment where priorities can evolve quickly
  • A balance of creativity, commercial awareness and analytical thinking

Nice to have

  • Bachelor's (preferred)
  • Digital marketing: 3 years (preferred)
  • Marketing: 3 years (preferred)
  • An interest in learning, facilitation, leadership, teamwork or organisational psychology (preferred)

Benefits

  • Casual dress
  • Company pension
  • Flexitime
  • Free parking
  • On-site parking
  • Work from home
MTa Learning logo

MTa Learning

MTa Learning is your global partner for experiential learning. From inspired activity design to seamless supply and expert facilitation. For over 30 years, our soft skills tools and techniques have helped thousands of facilitators create high-impact learning experiences inside many of the world’s most demanding organisations across 100+ countries.We can help you:- Build confidence, communication, and collaboration through hands-on learning- Equip facilitators with practical tools they can use immediately- Design bespoke programmes that match your people, culture, and goalsFollow us for fresh ideas, new resources, and upcoming events. Or message us to explore how experiential learning can support your team.

Founded in 1982
Boston Spa, England, GBR
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
18.5K
Traffic Source Mix
Search
48.8%
Direct
39.2%
Referral
6.6%
Social
4.4%
Paid
0.8%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (13% of company)