Responsibilities

• Create engaging visual, written and multimedia content for social media channels, including graphics, short-form video edits, animations and platform-native formats.
• Develop creative ideas for campaigns and everyday content, using audience insight, performance data and social media trends.
• Turn complex information into clear, accurate and accessible content for different audiences.
• Write clear, engaging copy for social posts, videos, graphics and other digital content.
• Work with colleagues across communications, policy and ministerial teams to develop content from brief to publication.
• Use insight and evaluation to understand what works and improve future content.
• Support content planning, publishing and scheduling when needed.
• Share creative ideas, solve content problems and help colleagues understand what makes effective social media content.
• Work collaboratively and in partnership with content creators and influencers.
• Adapt content for different audiences, including internal audiences and the wider education sector.

Requirements

• Demonstrate sound knowledge and experience of creating engaging content for social media and an understanding of how different formats work across platforms.
• Demonstrate good understanding of graphic design. You will be confident using graphic design or creative production tools, such as Adobe Creative Suite or equivalent software, with a working knowledge of basic video editing or motion graphics.
• Ability to write clearly and accurately, turning complex information into engaging copy and content that people can easily understand.
• Demonstrate and in-depth understanding of social media platforms, audience behaviour, content trends and emerging creative techniques, and know how to use them in an organisational setting.
• Comfortable using insight, evaluation and performance data to make content decisions and improve future work.
• Demonstrate strong leadership and stakeholder engagement skills, working well with others, explain your ideas clearly and respond constructively to feedback.
• Demonstrate the ability to manage a demanding workload leading on and coordinating several pieces of work at the same time, respond to changing priorities and deliver high-quality content to deadlines.
• Demonstrate a passion and interest in public service and in how digital communications can help people understand government work.
• Demonstrate enthusiasm and keen interest in emerging creative technologies, including AI-powered tools, and able to show how new tools, platforms or techniques could improve content creation, engagement or ways of working.

Benefits

• We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours.
• Most DfE employees will be working a hybrid pattern, spending at least 60% of their time in an office or work setting. Changes to these working arrangements are available in exceptional circumstances but must be agreed with the line manager and in line with the requirements of the role.
• You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years’ service. In addition, all staff receive the King’s Birthday privilege holiday and 8 days’ bank and public holidays.
• As an organisation, which exists to support education and lifelong learning, we offer our staff excellent professional development opportunities.